Thomas-co Media

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

When I need new ideas these are some of the best resources to reference when creating an online marketing strategy?

Websites:

1. SeoMoz
2. E-consultancy
3. MarketingSerpa
4. Clickz
5. iMedia Connection
6. eMarketer
7. Bruce Clay, Inc. (International Business Consultants)
8. MarketingProfs
9. Marketing Experiments
10. Adotas
11. Response Magazine
12. Search Engine Watch

Blogs:

1. Twist Image
2. Hubspot
3. Chris Brogan
4. Matt Cutts

Do you have some excellent sites or blogs to add to this list?

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tags: Advertising, Blog Advertising, Digital Marketing, Internet Advertising, Internet Marketing // Add Comment »

  Customer Video Testimonials

Nothing beats a glowing testimonial from a customer. And a glowing testimonial on video—accessible 24/7 from your Web site—is one of the most powerful forms of advertising.

Customer video testimonials will:

• Enhance your Web site content
• Influence prospects and accelerate the sales process
• Strengthen existing customer relationships
• Support your sales team and marketing efforts

 

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tags: Advertising, Marketing, Website Design // Add Comment »

How many times have you seen some disgusting video on YouTube displayed in a main stream news media article?  This has caused many people to have a negative view of YouTube.  While I have to agree that there are many videos that I would not care to watch, there are a lot that will help you in your day to day business.

There are many very talented experienced professionals that make videos that can assist you with your business.  Try going to YouTube and click on the blue video tab.  Then type in marketing, advertising, public relations, or whatever business term that interest you.  Here are a few that we like.

Sliced Bread Viral Marketing Public Relations & Search Engine Marketing Blogging and Podcasting

Thomas-co Media is a traditional and interactive marketing, advertising, and website design company.  We find YouTube very useful. Technology, marketing and advertising is changing so fast we constantly look for new ideas and techniques.  Here are a few of our favorite YouTube video subscriptions.

Video Editing
Adobe Tutorials
How to use Twitter for Business

This is just a quick blog to show that YouTube is not a negative place to surf, you can actually use it to learn and use that knowledge in your business.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tags: Advertising, Blog Advertising, Broadcasting, Covert Advertising, Digital Marketing, Email Advertising, In Game, Infomercials, Internet Advertising, Internet Marketing, Marketing, Media, RSS Advertising // Add Comment »

AdAge: Advertising Age magazine; news, analysis, information, and data on advertising, marketing and media; site includes news, demographics, columns, blogs, podcasts, and white papers

AMA: American Marketing Association; professional associations for marketers; information, knowledge sharing and development in the marketing profession; Web site includes best practices, case studies, webcasts, articles and reports, and a dictionary of marketing terms

Advertising World: Marketing Communications Directory; maintained by The University of Texas at Austin Department of Advertising; a well-organized directory to Web sites related to everything from Account Planning, Actors & Models to Web Site Promotion and Word of Mouth

Web Marketing: ecommerce, email, Internet marketing; annotated links to articles and resources; articles from current and past issues of Web Marketing Today, Web Marketing Today Premium, and Doctor Ebiz; Wilson Internet Services

WOMMA: Word of Mouth Marketing Association; consumer-to-consumer and consumer-to-marketer communications; site includes library of information including case studies; related concepts include viral, buzz, grassroots, street team and other types of marketing in which the consumer is active or activated.

Marketing Best Practices, Inc. Over 1000 FREE Small Business Marketing Ideas, Videos, Audios, Articles, and Reports.

Chris Baggott’s Email Marketing Best Practices  Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute than email …

The internet is so massive. We are always looking for new resources. Please feel free to leave a comment with your favorite Adverstiing and Marketing resources.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tags: Advertising, Marketing // Add Comment »

This is an actual video used to sell a fixer upper home.

The Realities of Real Estate

The Realtor

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tags: Advertising // Add Comment »

Here is a Method That is Helping Realtors to Sell High End Properties Part 1…

Taking your movie.

Are you going to take the movie by yourself or with someone?

Taking the Video by yourself: 

1. There are no special needs like remote microphones. You can do this with the equipment we discussed in Part 1…
2. It is best to tour the house prior to shooting and make any necessary note. Ask the homeowner any special features to see if you have missed anything, if you have add them to your notes.  (Study your notes prior to shooting) 
3. Check all your equipment and make sure it is clean and functioning properly.
4. Do a sample video shoot and check to see if your lighting and volume are set right for the house you are shooting. Very house has its own lighting and audio effects.
5. Shoot your video. Watch your video on site. Re-shoot if necessary.

Taking the video with another person: 

Most of the concerns with shooting with another person are the same as above. The main difference is you have someone in the video that will point out features and make it easier for the buyer to recognize.

Below you will find two examples.

Video by yourself

Video with another person

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tags: Advertising, Digital Marketing, Internet Advertising, Internet Marketing, Word of Mouth // Add Comment »

Selecting the right media is a key to developing your promotional strategy. There are three things that play major
roles in deciding on what media to use:

1) When and where your target market gets its information
2) Your message
3) Your budget constraints

When choosing the promotional media that match target market needs, message, and budget, you need to know what
media are available.

One in Purpose, Different in Approach

The absolute best reason to use promotional media is to transfer a message from a source to one or more markets. Some media reach certain markets better than others, and different markets use different media to get their information. They also use these media at different times. Therefore, no one medium can reach everyone at the same time.

1. Printing
   1. Catalog
   2. Brochures
2. Publication
   1. Copy Writing
3. Broadcasting
   1. Podcasts
   2. Video for web and tv.
4. Out-of-home
5. Internet Marketing
   1. Search Engine Optimization
6. Point of sale
7. Novelty items
8. Digital marketing
9. In-game
10. Word of mouth

If you have other item that are not on this list please feel free to add a comment.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tags: Advertising, Point of Sale, Printing, Publication, Uncategorized, Website Design, Word of Mouth // Add Comment »

Sorry, there are no polls available at the moment.