Marketing, Advertising, and Website Design

I want to blog, how do I start?

Blog­ging is not some­thing to take lightly. It takes ded­i­ca­tion and per­sis­tence. So if you are not will­ing to spend at least 20 min­utes a day to write and pub­lish your blog post, then maybe it is not for your.

Ques­tion:  Where do I start?

Answer:

  1. First decide what you want to blog about. There are so many things to blog about but it should be some­thing that you are passionate about.
  2. Sec­ond you need to research about blog­ging and read a lot in order to under­stand what blog­ging is about, how to blog, how write great con­tent, how to mon­e­tize your blog.
  3. Decide if you want to use a free blog­ging sys­tem like Word­press, or if you want a ded­i­cated blog hosted on your own server. Many hosts like GoDaddy have pre-installed Word­press when you host with them, sav­ing you time learn­ing how to install the software.

Ques­tion: What should I read?

Answer: Below are 3 of the top blog­gers on the inter­net. Copy­blog­ger will teach you about con­tent for your blog, Problog­ger will teach you about blog­ging in gen­eral, and Chris Gar­rett will teach you about the busi­ness end of blogging.

Copy Blog­ger -About Brian Clark

Brian ClarkCopy­blog­ger was founded in Jan­u­ary of 2006 by Brian Clark. Brian is a writer/producer, entre­pre­neur, and recov­er­ing attorney.

Brian built three suc­cess­ful offline busi­nesses using online mar­ket­ing tech­niques before switch­ing to a pro­ducer model that involves build­ing, mon­e­tiz­ing, and occa­sion­ally sell­ing online media prop­er­ties. He shares one of his favorite strate­gies in the Teach­ing Sells train­ing pro­gram.

Copy­blog­ger has over 100,000 sub­scribers and more than 240,000 unique monthly site vis­i­tors. And we’ve been for­tu­nate that peo­ple say a lot of nice things about us:

Problog­ger —  Darren-1This Problog­ger is ded­i­cated to help­ing other blog­gers learn the skills of blog­ging, share their own expe­ri­ences and pro­mote the blog­ging medium.

My name is Dar­ren Rowse and I’m a full time Blog­ger mak­ing a liv­ing from this new and dynamic medium from blogs like Dig­i­tal Pho­tog­ra­phy School and TwiTip.

Chris Gar­rett

Chrisg.com is where Chris posts daily (or there­abouts) thoughts and advice on the busi­ness of new media, blog­ging and online mar­ket­ing. The aim is to teach you ways you can cre­ate com­pelling resources, pro­vide your audi­ence more value, build trust and loy­alty, and gen­er­ate more rewards for yourself.

About Chris Garrett

Chris GarrettChris Gar­rett is a pro­fes­sional blog­ger, inter­net mar­ket­ing con­sul­tant, new media indus­try com­men­ta­tor, writer, coach, speaker, trainer and web geek. He has been involved in sev­eral star­tups and has writ­ten for some of the webs best-loved blogs.

In 1994 Chris first became addicted to the Inter­net. Since then he has helped thou­sands of indi­vid­u­als, non-profits, small busi­nesses and blue chips make the most of the web. In 2005 Chris founded a com­pany to help busi­nesses achieve more with Online Media.

Chris con­sults, trains and speaks about inter­net mar­ket­ing, blog­ging and new media at events such as Blog­world and New Media Expo, the Suc­cess­ful Out­stand­ing Blog­gers con­fer­ence in Chicago, Affil­i­ate Expo, Word­Camp, the Nether­lands Social Media Con­gres and the Insti­tute of Fundraising.

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Tips For Creating A Killer Website

In this arti­cle we’ll focus on four ele­ments that will help you cre­ate a killer web­site and improve your visitor’s expe­ri­ence. We’ll explore how graph­ics, fonts, pic­tures and videos can cre­ate an atmos­phere that is enjoy­able to your view­ers. Lastly, we’ll touch on the impor­tance of con­sis­tency and how con­sis­tency can influ­ence your per­sonal brand.

Graph­ics

When con­sid­er­ing web­site graph­ics, deter­mine what you want your site to rep­re­sent. If you’re rep­re­sent­ing you, in your busi­ness, you may want to focus on graph­ics that reflect your per­son­al­ity, where as if your site is geared towards a prod­uct you sell or a ser­vice you pro­vide, you’ll want to choose graph­ics that are non-distracting to the viewer, so the empha­sis is placed on the prod­ucts sold or ser­vices offered.

When choos­ing your color pal­lets, try lim­it­ing the color choices to no more than three and keep them con­gru­ent with each other. For exam­ple, if you’re the out­doors type or your prod­ucts serve those who enjoy the out­doors, you’ll want to use more sub­tle tones such as vari­a­tions of beige, brown and green.

If you’re the pro­fes­sional type or your prod­uct or ser­vice is geared towards busi­ness, you’ll want to use shades of blue and white. If you’re the bold type or have a prod­uct that needs to make a state­ment or stand out, use bril­liant or vibrant col­ors. A word of cau­tion here…don’t over use these col­ors and limit your scheme to just one bril­liant or vibrant color…you don’t want peo­ple to jump off your site because it looks like some­thing out of Bar­num & Baileys.

Did you know?: Research has proven that shades of blue and white convert…look at Ford, Intuit, and Microsoft. How­ever, the warmer shades, such as yel­low, red and orange have been splash­ing on the scene more fre­quently and in some cir­cles are con­sid­ered buy­ing col­ors, using Home Depot and Tar­get to site just a few examples.

Fonts

Although it may seem triv­ial, fonts are more impor­tant than you think. After all, peo­ple don’t read your graph­ics they read your con­tent. Rec­om­mended fonts include Hel­vetica, Ver­dana and Arial. Why? Because these fonts are easy to read, are avail­able on most com­put­ers, and don’t appear outdated.

When cre­at­ing a killer web­site keep your font types con­sis­tent, bold­ing only words and/or sen­tences where nec­es­sary. Pay atten­tion to font sizes. For exam­ple, the body of your site would typ­i­cally be a font size of 10 to 12 pt, whereas your titles and sub titles would be larger.

Pic­tures and videos

Ok, so you have great graph­ics and good con­tent, the next step would be to incor­po­rate pic­tures or and/or videos. In some cases “too much” of some­thing can be more detri­men­tal than “too lit­tle.” Don’t place pic­tures and videos all over your web­site like it was a scrap book. Use pic­tures spar­ingly, in sup­port of your con­tent, prod­ucts and/or ser­vices. The phrase “a pic­ture is worth a thou­sand words” is rel­e­vant here. If your web­site is filled with a ran­dom assort­ment of pic­tures, it can become dis­tract­ing to the viewer, thus pulling their focus.

When incor­po­rat­ing videos, rel­e­vancy is the key. Ensure the video is rel­e­vant, in size, to the over­all page lay­out as well as rel­e­vant to the con­tent of your site. For exam­ple, if you’re sell­ing auto parts, your video shouldn’t be about dog train­ing. (ok…that exam­ple was a lit­tle extreme, but I’m sure you get the point) Addi­tion­ally, where pos­si­ble, keep your videos under 3 minutes…be con­cise and to the point. Videos should sup­port the writ­ten con­tent not replace it.

Con­sis­tency

Con­sis­tency, Con­sis­tency, Con­sis­tency. Remem­ber to cre­ate a con­sis­tent and cohe­sive look and feel across all of your pages; this will help to keep your view­ers ori­ented and com­fort­able. For exam­ple, keep your font type the same across all pages. Con­sis­tency is the key to build­ing a suc­cess­ful brand. If you keep your mes­sage and the look and feel of your site the same, peo­ple will begin to asso­ciate with you and your brand. For exam­ple, when you look a can of soda, whose pri­mary color is red, do you instinc­tively asso­ciate that can with Coke?

Lastly, you should con­sider split test­ing, com­monly known as a/b split test, to test vari­a­tions of your pages. This will help you to deter­mine which back­grounds, graph­ics, fonts, etc. con­vert better.

In clos­ing, always keep your visitor’s expe­ri­ence in mind when cre­at­ing your killer web­site, doing so will turn shop­pers in to buy­ers and buy­ers in to life­time customers.

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Graphic Design Services

All illus­tra­tion projects include a final files pack­age con­tain­ing every­thing you need for both print and web usage, includ­ing a resolution-independent vec­tor art EPS file, high-resolution PNG for­mat for print, and both large and small JPG and GIF images for use on the web.

All design work will be pre­pared with the utmost care to ensure every­thing is ready to go for the print­ing ser­vice of your choice, and if you need help get­ting things set up with a printer, I can help with that as well.

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Affiliate Marketing Success Secrets Revealed

In affil­i­ate mar­ket­ing, you start sell­ing other people’s prod­ucts online. Every prod­uct owner will pay its affil­i­ates a part of the trans­ac­tion which can amount to any­thing up to 75% of the cost of the prod­uct. Most of the affil­i­ates with the right tools and knowl­edge can earn any­thing up to ten thou­sand dol­lars every month from affil­i­ate programs.

But a major­ity of the affil­i­ates fail mis­er­ably in their affil­i­ate efforts or earn insignif­i­cant amount of money. Here are some of the Secrets of Suc­cess in affil­i­ate marketing:

Secret #1: Treat Affi­davit Mar­ket­ing as a Business

This way, you will be able to give more due and atten­tion to your cam­paigns. Mar­ket an affil­i­ate prod­uct as if it were your own. Build a busi­ness around it, pre-sell the prod­uct by hav­ing a pitch page of your own, offer free stuff, fol­low up and have back-end offers to max­i­mize prof­its from every prod­uct you pro­mote. Fol­low­ing this cycle is the For­mula of Suc­cess in Affil­i­ate Marketing.

Secret #2: Pro­mote Qual­ity Infor­ma­tion Products

Peo­ple are hun­gry for infor­ma­tion. Every day, mil­lions of peo­ple are search­ing online for infor­ma­tion. If you really want to make money fast, then I highly rec­om­mend that you start sell­ing infor­ma­tion prod­ucts. These prod­ucts are avail­able for imme­di­ate down­load, have high profit mar­gins and affil­i­ates earn high com­mis­sions. If you want to search for infor­ma­tion prod­ucts, visit Clickbank.com, open an account and enter Click­Bank Marketplace.

Secret #3: Pick up the right products

Choose prod­ucts that pay about 50% of the sales. Also look for % referred for the prod­uct. Any­thing above 50% is a rea­son­ably good fig­ure. You can search Top 10 prod­ucts by cat­e­gory i.e. pop­u­lar­ity, grav­ity, $ earned/sale, % earned/sale and % referred.

It may work out that you have cho­sen a prod­uct, but there is very high com­pe­ti­tion for that prod­uct which may force you to pay a very high CPC price. You can chose prod­ucts for which there is less com­pe­ti­tion but you still have good chances of mak­ing good money as a lot of peo­ple are search­ing for those key­words. Remem­ber, this exer­cise will involve a lot of home work by car­ry­ing out the mar­ket analy­sis. If you have time to spare, ‘https://adwords.google.com/select/KeywordToolExternal’ can help you to some extent. But I rec­om­mend Key­word Élite.

Secret #4: Know your Product

If you want to be suc­cess­ful in affil­i­ate mar­ket­ing, you have to know the prod­ucts you are pro­mot­ing. One option is that you buy the prod­uct. That will make your task of sell­ing the prod­uct eas­ier as you know the prod­uct and so can eas­ily con­vince the peo­ple to buy it.

If you don’t want to buy the prod­uct, do a good research about the prod­uct by going to merchant’s site and know every­thing about it. Giv­ing your unbi­ased opin­ion or review is the best way to warm your prospects up for bet­ter sales.

Secret #5: Cre­ate qual­ity Ads

This task requires a lot of involve­ment and inno­va­tion on your part. First you have to choose how to adver­tise your prod­uct. PPC adver­tis­ing is the best bet as your Ads are seen by only tar­geted vis­i­tors. Few points you should keep in mind for while writ­ing your Ads are:

1. AdWords allow a lim­ited amount of text in Ads. Hence ‘brevity’ is the keyword.

2. The only way to stand out from the rest is to be different.

3. Always pre-sell your prod­uct with your pitch page.

4. Instill some sort of urgency in your prospects for buy­ing in some lim­ited time.

5. Always bring out free offers if any.

Secret #6: Cap­ture Leads First

Fewer than 5% of the peo­ple those see your Ads will buy the prod­uct on the first visit. So what hap­pens to the 95% or more who don’t buy?

Another big mis­take that peo­ple gen­er­ally make is spend­ing time and money on adver­tis­ing and send buy­ers directly to a prod­uct owner’s web­site.

The truth is…If you aren’t cap­tur­ing your visitor’s name and email address, you’re wast­ing your money on adver­tis­ing.
For long-term suc­cess in affil­i­ate mar­ket­ing, you must build an opt-in list of buyers…people who trust you and pur­chase the prod­ucts you rec­om­mend. You can sell mul­ti­ple prod­ucts to the same prospects and max­i­mize your adver­tis­ing efforts. All you need is a sim­ple pitch page to cap­ture leads and an autoresponder.

Secret #7: Offer a Strong Incentive

If you want peo­ple to opt in to your list, you have to give them a strong incen­tive. If you can cre­ate a PDF report on a high-demand topic that’s actu­ally good enough to sell and then give it away, peo­ple will like to down­load it. But how much infor­ma­tion you should give away in your free prod­uct. Give your cus­tomers just suf­fi­cient infor­ma­tion to make them want more and then rec­om­mend a prod­uct that ful­fills their needs.

Secret #8: Track Your Ads

Track­ing is crit­i­cal for deter­min­ing how well you’re con­vert­ing vis­i­tors to leads and leads to sales. Some­times you just need to tweak your ad copy and run the ad again for bet­ter results. You may also like to dis­able the key­words which are not converting.

You need to know how many vis­i­tors, leads and sales you get for each ad you place so you can deter­mine whether or not you want to keep using that traf­fic source or dis­card it.

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Don’t Plan On Making Money With An Affiliate Program If You Don’t Do Your Homework

There are tons of affil­i­ate pro­grams avail­able to choose from which can make the deci­sion of choos­ing one a lit­tle over­whelm­ing. So the obvi­ous ques­tion is how do you find the best affil­i­ate pro­gram for mak­ing the most money? This is a very impor­tant deci­sion that you want to get right the first time. These are some of the things that you should look for:

- You want to make sure that the affil­i­ate pro­gram has a good rep­u­ta­tion and that they pay on time. Unfor­tu­nately, there are some affil­i­ates out there that cheat their affil­i­ates by not pay­ing in a timely man­ner or not at all. You don’t want to waste your time and money pro­mot­ing prod­ucts for peo­ple that aren’t going to pay you.

- Usu­ally the bet­ter affil­i­ate pro­grams will have a vari­ety of tools to help you pro­mote their prod­ucts such as ban­ner ads. This is usu­ally a good sign that they want their affil­i­ates to be successful.

- Pro­grams that offer a monthly sub­scrip­tion are prefer­able, because you can get resid­ual income from one sale.

- High com­mis­sions are also nice; just remem­ber that they can be a lit­tle harder to sell.

To choose that per­fect affil­i­ate pro­gram, you’re going to want to know a lit­tle about them before doing busi­ness with them. Here are some of the steps you should take when mak­ing this very impor­tant decision:

- Search engines such as Google, Yahoo and Bing are good tools to use to get more infor­ma­tion about var­i­ous affil­i­ate pro­grams. A tech­nique to use that will let you see who is pro­mot­ing the affil­i­ate pro­gram you’re research­ing is to do a search with the text link ad as the search terms. You will want to make sure you put it in quo­ta­tion marks. The results of the search will mostly be web­sites that have are pro­mot­ing that product.

- You’re going to want to sub­scribe to some blogs that belong to proven affil­i­ate mar­keters that are mak­ing a lot of money. It’s impor­tant that you lis­ten to oth­ers in order to find out what pro­grams have been work­ing for other mar­keters. Many of them post monthly earn­ings reports which will give you a good idea of which pro­grams are work­ing the best.

- They need to have good cus­tomer ser­vice. If they don’t respond to your ques­tions in a timely man­ner, you will prob­a­bly have prob­lems with them in the future, like when you con­tact them want­ing to know why you haven’t been paid.

- Forums are a place that peo­ple love to vent. If you snoop around the forums, you can find out what pro­grams to stay from and pick up a lot of use­ful advice.

I usu­ally feel the most con­fi­dent about pro­mot­ing an affil­i­ate pro­gram if another com­pany such as Click­Bank or any of the oth­ers that are well known is han­dling all the trans­ac­tions. This means there’s a trusted com­pany receiv­ing all the pay­ments for the prod­uct and pay­ing the affil­i­ates for their ser­vices. Of course, there’s a lot com­pa­nies out there that wouldn’t dare cheat their dis­trib­u­tors since this is what keeps a lot of them in busi­ness. I’m mostly con­cerned about those that I don’t know much about, but if you take the time and do your research, you usu­ally don’t have any­thing to worry about.

One thing that I do, no mat­ter how much I trust a com­pany, is make an anony­mous pur­chase using my affil­i­ate link occa­sion­ally. If I don’t get paid, there’s no excuse they can make that will con­vince me to con­tinue pro­mot­ing their prod­uct. I’m not going to waste my time and money pro­mot­ing a prod­uct for any­body that I have to con­stantly watch. and I sug­gest you do the same. There’s too many cred­i­ble com­pa­nies to do busi­ness with for me to waste time try­ing to always make sure I’m get­ting paid like I’m sup­pose to.

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