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Selecting the right media is a key to developing your promotional strategy. There are three things that play major
roles in deciding on what media to use:

1) When and where your target market gets its information
2) Your message
3) Your budget constraints

When choosing the promotional media that match target market needs, message, and budget, you need to know what
media are available.

One in Purpose, Different in Approach

The absolute best reason to use promotional media is to transfer a message from a source to one or more markets. Some media reach certain markets better than others, and different markets use different media to get their information. They also use these media at different times. Therefore, no one medium can reach everyone at the same time.

1. Printing
   1. Catalog
   2. Brochures
2. Publication
   1. Copy Writing
3. Broadcasting
   1. Podcasts
   2. Video for web and tv.
4. Out-of-home
5. Internet Marketing
   1. Search Engine Optimization
6. Point of sale
7. Novelty items
8. Digital marketing
9. In-game
10. Word of mouth

If you have other item that are not on this list please feel free to add a comment.

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