Six Reasons Why Your Blog Is Your Most Important Social Media Tool
— It’s much more important that those young whippersnappers–Twitter and Facebook We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media as Wikipedia defines it:

Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.

Your blog is your secret social media weapon
Thanks to free or inexpensive blogging tools, any individual can be on the same technological footing as the New York Times or Business Week. That may seem relatively obvious to many of you. What I think is less obvious is that your blog is every bit as much a social media tool such as Twitter, Facebook or MySpace. In fact, I believe that a blog is the most important social media weapon in your arsenal.

This is a repost from Web 2.0 Journal