Track Social Media Mentions. Prove Social Media ROI.

April 3rd, 2010

Brent

This article was orginally posted by PR News Wire

Conversations in social media can have an enormous impact on an organization’s brand, products, image, and more. Monitoring these conversations to uncover any potential negative commentary while staying abreast of all the positive buzz is imperative.

With PR Newswire's Social Media Metrics, public relations professionals can monitor, analyze and measure the impact of what is being said about an organization, brand, spokesperson or competitor across the Web 2.0 world. Social Media Metrics tracks comments on more than 20 million blogs, 5 million forum posts per day, and 30,000 news sources, social networks and microblogs, including Facebook, MySpace and Twitter.

Fine-tune social media monitoring with search filters
Social Media Metrics lets you tone down the social media noise by tracking only what matters most to your organization.

Build customized searches to track keywords related to your organization, industry and competitors and discover how your social media buzz stacks up
Isolate geographic, demographic and language parameters to zero in on your specific target audiences
Identify frequently discussed topics around your brand – and your competitor's brand – to get a feel for what interests your target audience

Address negative publicity by keeping a pulse on consumer complaints
Bloggers and social media petitions can quickly start a firestorm of bad publicity around your brand. Social Media Metrics helps you identify the smoke before it becomes a fire with alerts that isolate negative mentions.

Gauge whether discussions about your brand are positive, negative or neutral and make adjustments to your marketing messages
Respond to consumer complaints online before they make their way into the mainstream media and damage your brand
Offset negative comments with positive announcement on new initiatives

Robust reporting capabilities let you customize social media monitoring data
Analyzing data for actionable insights means building custom reports that answer specific questions about what people or sites are discussing your brand. Social Media Metrics let you tabulate data in customizable charts in a variety of formats, including CSV, graphs and pie charts and share them in PDF format.

Measure the impact of a blog or social media network on your brand by reviewing the Authority Score, based on the number of inbound links to that site
Review who is discussing your brand by analyzing their age and gender, giving you powerful insight into your potential customers
Demonstrate ROI of a particular campaign by reviewing Buzz Volume charts that show spikes in mentions of your brand in social media
Discover top sources where your organization is being mentioned or discussed in the Influencers Report and spend more resources targeting those social media sites