Consider linking up with one of these social-media sites to narrow down your business’s target audience. You’ll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.
October 21st, 2008
Brent How many times have you seen some disgusting video on YouTube displayed in a main stream news media article? This has caused many people to have a negative view of YouTube. While I have to agree that there are many videos that I would not care to watch, there are a lot that will help you in your day to day business.
September 28th, 2008
Brent AdAge: Advertising Age magazine; news, analysis, information, and data on advertising, marketing and media; site includes news, demographics, columns, blogs, podcasts, and white papers
AMA: American Marketing Association; professional associations for marketers; information, knowledge sharing and development in the marketing profession; Web site includes best practices, case studies, webcasts, articles and reports, and a dictionary of marketing terms
September 4th, 2008
Brent Selecting the right media is a key to developing your promotional strategy. There are three things that play major
roles in deciding on what media to use:
1) When and where your target market gets its information
2) Your message
3) Your budget constraints